Privacy Policy for Food & Feel

Last Updated: June 20, 2026

Introduction

This Privacy Policy describes how Food & Feel (“we”, “us”, or “our”) collects, uses, and shares information when you use our mobile application (the “App”). We are committed to protecting your privacy and being transparent about our data practices.

Information we collect

1. Information you provide directly

When you use the App, we collect:

  • Basic profile information: Name, age, and sex
  • Food and wellness preferences: Dietary goals, eating habits, mood and food connections you are interested in, streak goals, and categories you select
  • Notification preferences: Whether you enable notifications, frequency, and preferred time windows
  • Premium subscription data: Information about your trial and subscription status

2. Information automatically collected

We and our third-party partners automatically collect certain information when you use the App:

  • Device information: Platform (iOS/Android), operating system version, and app version
  • Device identifiers: Device identifiers such as advertising identifiers (IDFA, where permitted) and other device-level identifiers used for analytics and advertising attribution
  • Usage data: Information about how you interact with the App, including onboarding flow, feature usage, paywall views, and engagement events
  • Conversion tracking and advertising data: App events and device identifiers used for advertising attribution, analytics, and campaign optimization through AppsFlyer and integrated advertising partners (including TikTok and Meta)
  • Purchase information: Subscription and transaction data processed through RevenueCat and Apple/Google’s payment systems

3. Information stored in the cloud

We store your app data on backend services hosted by Cloudflare, including:

  • Onboarding and profile information
  • Food and wellness preferences, streak goals, and selected categories
  • Saved entries, favorites, and user-generated notes
  • Notification preferences
  • Feedback submitted through the App

This data is associated with your account via your internal user ID and/or RevenueCat user identifier.

How we use your information

We use the collected information for the following purposes:

  • Service delivery: To provide personalized food and mood insights and core app functionality
  • Analytics: To understand how users interact with the App and improve features, performance, and user experience
  • App functionality: To operate core features such as onboarding, tracking, and subscription management
  • Subscription management: To process and manage premium subscriptions via RevenueCat and app store providers
  • Customer support: To respond to support requests and user feedback
  • Error monitoring: To detect and fix technical issues and improve stability
  • Marketing and advertising: To measure, attribute, and optimize advertising campaigns and performance using AppsFlyer and integrated advertising partners (including TikTok and Meta)
  • Communication: To send important updates about the App (if you have opted in)

Third-party services

We use the following third-party services that may collect or receive information:

PostHog

  • Purpose: Product analytics and user behavior tracking
  • Data shared: Usage events, device information, interaction data
  • Privacy policy: https://posthog.com/privacy

AppsFlyer

  • Purpose: Mobile attribution, conversion tracking, and advertising analytics
  • Data shared: Device identifiers, app install and event data, and attribution data shared with integrated ad partners
  • Privacy policy: https://www.appsflyer.com/legal/privacy-policy/

TikTok Ads

Meta Platforms

  • Purpose: Advertising attribution, retargeting, and performance measurement (via AppsFlyer integration)
  • Data shared: Device identifiers and app event data
  • Privacy policy: https://www.facebook.com/privacy/policy

RevenueCat

  • Purpose: Subscription and in-app purchase infrastructure
  • Data shared: User identifier, purchase information, subscription status
  • Privacy policy: https://www.revenuecat.com/privacy

Cloudflare

Apple App Store / Google Play Store

  • Purpose: Payment processing and subscription management
  • Data shared: Payment and purchase information (handled directly by Apple/Google)

Data retention

We retain your data for as long as you use the App. You may request deletion of your data at any time.

Analytics and advertising data may be retained by third-party providers according to their own retention policies.

Data security

We implement appropriate technical and organizational measures to protect your information, including:

  • Encrypted communication (HTTPS/TLS)
  • Secure cloud infrastructure
  • Access controls for stored data
  • Regular updates and monitoring

However, no system is completely secure, and we cannot guarantee absolute security.

Your privacy rights

Depending on your location, you may have the following rights:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Request data portability
  • Opt out of marketing communications
  • Withdraw consent where applicable

To exercise these rights, contact us using the information below.

Advertising and tracking

We use AppsFlyer for mobile attribution and analytics, and integrate with advertising partners such as TikTok and Meta to measure the effectiveness of our advertising campaigns and improve marketing performance.

AppsFlyer and these partners may collect or receive device identifiers and app events for attribution and analytics purposes.

You can control tracking preferences on iOS through App Tracking Transparency (ATT) settings in your device settings.

Children’s privacy

The App is not intended for children under 13 (or the applicable age of digital consent in your region). We do not knowingly collect data from children.

Push notifications

Push notifications are:

  • Based on user-selected preferences
  • Optional and can be disabled at any time
  • Used only for app-related reminders and insights
  • Not used for third-party advertising

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will notify users of material changes by updating the policy in the App and updating the “Last Updated” date.

European Users (GDPR)

We comply with the General Data Protection Regulation (GDPR).

Your rights include:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restriction of processing
  • Right to data portability
  • Right to object
  • Right to withdraw consent
  • Right to lodge a complaint with a supervisory authority

Data protection authority (Austria)

Österreichische Datenschutzbehörde
Website: https://www.dsb.gv.at/

Contact us

The App does not use cookies.

Agreement

By using Food & Feel, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of information as described above.